The collection of Tom Ford is one of the highlights of “London Fashion Week 2015”.
“Customers are fashion reviews today do not care. They are interested in what image Rihanna posting of herself as she lies naked in bed. “Says Mr. Charisma Tom Ford. For the man who has s3x and hedonism in fashion made socially acceptable in the 90’s and Gucci led back into the world market of greed, has an intelligent sense of beauty and style, but also sensors for the zeitgeist “to come” and how to order Trends creates.
After his departure at Gucci, he has systematically and intelligently constructed his own brand. Began once with beauty. Opened a boutique in New York, more than at a private residence in a prime London residential area recalled because of a business. The “living room” feeling came into vogue in shops. When the entire world sat on the big show, he led a shortage: the small, select group showed his exquisite collection, the quasi small and handpicked. The Initimität took some anticipated what today determines the strategy of almost all luxury homes, reflection on the essence.
New ways for fashion companies in the network culture
Meanwhile, the company that bears his name, a big house, even if the mode has remained pure luxury. And when he for the first time at the London Fashion Week offers a live stream transmission, thus expanding the circle of spectators in a popular order, then he is so not the first in the business. At Burberry, which has long been playing a pioneering role in the field of digital marketing, could be ordered directly on the day of the show via Twitter. The step from Ford in the greater omentum public may agree with a quote from an interview that he was opening his Munich Ladies Boutique: “I do not like small Dear capex but bold is a better word than great…”
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